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Agility in Marketing – How Advertising Agencies and Companies can react to Complexity
Today’s advertising market, especially in the digital sector, demands a lot. The reasons for this are manifold. First and foremost, there is the increase in
Facebook Video Ads: 7 Proven Approaches to Success
The First Second of an Ad on Facebook Each advertising environment has its own characteristics. Likewise, advertising on Facebook and its networks has its own
End-to-End Customer Experience: How to build the customer relationship (Part 1/3)
Loyalty of Customers For a brand, creating an end-to-end customer experience means first and foremost gaining the trust and loyalty of customers. But why is
Procedure for the analysis of target group needs as inspiration for the realization of advertising ideas
In this part we will deal with these two questions: Who are our customers actually? How do we best address them? The answer to these
End-to-End Customer Experience: How to build the customer relationship (Part 2/3)
Emotions: The Driver of Customer Satisfaction What is judged by the customer in terms of satisfaction not only concerns the product or service, but also
End-to-End Customer Experience: How to develop the customer relationship (Part 3/3)
The Customer Experience as a powerful Profit Leverage The first step in developing the customer experience is to understand the customer journey. Where does the
Why creatives with high-quality copies are the core element and leverage for successfully scaling an eCommerce brand
The nature of information and how we consume it has changed. Texts must be easily accessible, authentic and easy to read. Since Google and other
Messenger – why Facebook rewards “fricitonless experience”
While e-mail marketing is used by almost all online shops, Messenger is used less or not at all. If you take a closer look at
Retargeting advertisements, mainly post-purchase retargeting (after the initial sale)
In this article you will see possible ways for post-purchase retargeting campaigns. The Return on Ad Spend (ROAS) and thus profitability can be many times higher.
The Power of Email Marketing in combination with Facebook Ads
Gaining first relevant insights about an unknown target group and making the first sale are the most difficult hurdles for an eCommerce shop. Afterwards the
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